If someone handed you a Mars Bar and said it was great for building muscle, would you believe them?
Chances are, like me, you may start turning around looking for television cameras and presume you’re being Punk’d.
Two bites in, though, and Ashton Kutcher was nowhere to be seen..
Could it be for real?
Has the God Of Gains granted the wish of almost every gym-lover the world over and finally released a protein bar that doesn’t taste like, you know, a protein bar..?
And further still – is the nutrition any good?
Well, today’s Mars Protein Bar review will put the product to the test, courtesy of my deliberately harsh Russ Rating score-o-meter. No supplement has made it out with five stars intact to date, and in fact some of them haven’t taken too kindly to me ripping apart their products for fun here on the blog.
So let’s see what happens when the Mars Protein Bar was loaded up and put to the test.
Mars Protein Bar Review
First thing’s first – it’s a Mars bar.
A fucking Mars bar.
The kind you ate when you were a kid, and the kind you wake up at 3 a.m. smeared all over your naked body after six months of clean eating.
Is it even possible to make these things healthy?
And can it be done without ruining the taste?
Yes and no.
Take a look at the nutritional breakdown of Mars Protein Bars below.
Hat’s off to Mars for chopping the sugar content of their trademark Mars bars by over 35%, and increasing the protein content significantly.
That’s definitely a move in the right direction.
Naturally, you do lose some of the classic Mars bar taste when this is done, and no amount of snazzy marketing can disguise this fact.
But things aren’t at all as bad as first expected.
Mars have indeed created a protein bar which blurs the lines between gains and treats, and they’ve done it better than a lot of supplement manufacturers thanks to their knowledge of – duh – making nice chocolate bars.
With 19 grams of protein per serving, 22 grams of carbohydrates and 4 grams of fat this sits pretty safely on the shelf alongside most other protein bars.
It’s not groundbreaking.
Not by any means.
But it’s definitely not bad.
The fibre could be higher, and until that is rectified Mars will always find it difficult to compete against Quest in the quality stakes, but this is something which can hopefully be addressed in future updates of the product.
The Final Verdict
All in all, this is pretty good.
The danger here, of course, is that the advertising goes full crazy and leads people to believe “I can eat as many of these as I want, because they are healthy!”
Not only would that cost you a fortune – £2.45 per bar – it would be completely false.
This is a big step forward for the protein bar marketplace, which has been hindered for decades by the fact that most other bars taste like their key ingredient was cardboard.